Books or obiects? Books has been recently seen as ornamental obiects in the interior design where its used to fill bookshelves or stacked on side tables. When stacked on side tables it is often topped by a lamp, vase or an accessory. Considering that books are objects of ornamentation, they are transformed into display units topped by bags, shoes and even mannequins to create the Jacquemus lives ou objets campaign where Jacquemus's volume one: Marseille ie t'aime and volume two: Images are being used as the primary element of attraction.
